Read Part 1 here.Read Part 2 here. Our last day was spent at the IKEA Concept Centre in Delft. It is an actual IKEA store with learning and research spliced in. In here, IKEA studies customers’ interactions with their products, floor displays and information. They conduct experiments to better the flow, engage the customer and…
Read Part 1 here. After a good night’s rest, I was ready to be wowed by IKEA of Sweden (IoS). I was told that this is where IKEA is most IKEA. The DNA thickest. The heart. And indeed it is. The new extension of IoS opened not that many weeks ago and there were still…
It’s been more than 3 weeks since my trip to Sweden and the Netherlands and I finally found time to gather my thoughts and write about my meeting with IKEA. I know some of you have been anxious to know the outcome and my apologies for not posting earlier. It wasn’t because I couldn’t talk…
It’s been a while since my last update on the trademark dispute with IKEA. After the call, there were several more and on one of those calls, I was asked whether I would like to come over to discuss the matter face-to-face. And at the same time, visit IKEA Sweden and the IKEA Concept Center in Delft, The…
This is too freaking amazing! And it could not have happened without your support. Every email, twit, comment and message that you have sent in support of IKEAhackers has led to this moment for us – that it is possible for fans to cause a ginormous corporation to rethink its actions. THANK YOU! I am…
Updated 19 June: Read latest development (New talks). I am afraid I have a bit of bad news. Some months ago I received a Cease and Desist (C&D) letter from the agent of Inter IKEA Systems B.V., citing that my site IKEAhackers.net has infringed upon its intellectual property rights. In that letter they asked that…
One of the best things about running IKEAHackers is that when others go to work, I go to IKEA. And I always prefer to go on a Monday. Why? There are a gazillion times fewer people. No queue at the cafe or the wee room. Just peace and quiet. On Mondays, it is almost therapeutic…